Guest post from NASCAR(A series highlighting the most interesting new apps available for Google TV)
I am excited to announce the first official NASCAR application that has been optimized for the big screen experience – NASCAR.COM LIVE. When I found out that Google was planning to extend the successful Android Market onto Google TV, I was encouraged by the evolution of the product and began brainstorming on how to make a cool product that NASCAR fans would enjoy.
To me, NASCAR is a bold sport – its drivers are larger than life, the cars are faster than anything I can relate to, and the competitiveness is measured in milliseconds of granularity that is best viewed in HD. When we started, we realized that this platform is, first and foremost, about video and so we wanted to put as much video content as we could into the app. We then thought about how we would use the data we have to soothe some of the pain points of the live TV broadcast. NASCAR.COM LIVE brings fans the best on-demand HD video clips of the NASCAR Sprint Cup Series, Nationwide Series and the Camping World Truck Series.
When you pair Live Leaderboard and Lap-by-Lap with Google TV’s built in picture-in-picture feature then you’ve got a really cool way to watch the race that’s the perfect complement to the TV broadcast.
I’m excited about Google TV and the app, but—as with any product—there are always opportunities to make it better. Check out NASCAR.COM LIVE and let us know how we can make the experience even better for you.
The NASCAR app can be found here in Android Market.
Jim Doeden, Associate Product Manager, NASCAR.COM